Demand for fixed connectivity is evolving rapidly. Ease of deployment, performance, quality of service, and capacity upgrades: operators must now address very different needs depending on customer profiles.
Marta Porta, Marketing Director for Connectivity and Enterprise Services at Orange Wholesale France, shares her view of the market and explains how OWF supports this evolution with a complete range of activated fiber solutions.
The fixed connectivity market is changing in scale. Driven by the widespread adoption of fiber and the acceleration of digital usage, it is characterized by broader, more segmented, and more demanding demand.
For our operator customers, the challenge is clear: to be able to provide the right answer to all needs, with the appropriate level of service. It is in this logic that Orange Wholesale France has built its activated fiber portfolio.
Why is the fixed connectivity market particularly dynamic today?
The market is evolving rapidly because it brings together several fundamental transformations. Fiber is becoming widespread, digital usage continues to accelerate, and connectivity expectations are becoming more critical for both operators and their customers.
Today, fixed connectivity is no longer limited to simple access. It must support increasingly diverse uses, sometimes very data-intensive, with strong expectations in terms of performance, coverage, service continuity, and capacity.
This creates a very dynamic market, but also one that is more segmented than before. Needs are no longer homogeneous, and operators must be able to adapt quickly to this diversity.
What are operators and their customers expecting today?
They are first and foremost looking for reliable, high-performance connectivity tailored to their uses. But behind this shared expectation, needs vary greatly.
Some customers are looking for simple, quickly deployable solutions for standard use cases. Others require more robust, scalable infrastructure, with guaranteed bandwidth or service levels adapted to more critical environments.
For operators, this means being able to rely on a clear portfolio capable of covering multiple use cases, with smooth processes and operational support. This ability to address different levels of requirements is becoming a key factor.
What are operators and their customers expecting today?
They are first and foremost looking for reliable, high-performance connectivity tailored to their uses. But behind this shared expectation, needs vary greatly.
Some customers are looking for simple, quickly deployable solutions for standard use cases. Others require more robust, scalable infrastructure, with guaranteed bandwidth or service levels adapted to more critical environments.
For operators, this means being able to rely on a clear portfolio capable of covering multiple use cases, with smooth processes and operational support. This ability to address different levels of requirements is becoming a key factor.
How does Orange Wholesale France respond to this market evolution?
Our response is based on a complete and coherent activated fiber portfolio, covering the full spectrum of market needs, from the professional segment to the most demanding enterprise environments.
We offer our operator customers a wide range of solutions: from turnkey white-label shared fiber access offers to ultra-high-speed dedicated fiber offers. This complementarity makes it possible to provide a tailored response to each customer profile.
Beyond the offers themselves, we also focus on seamless processes, associated services, and support for connectivity projects. Our goal is to help operators more effectively meet the expectations of their own customers, in a fast-changing market where adaptability makes the difference.
A portfolio designed to cover multiple levels of needs
Because market expectations are no longer uniform, Orange Wholesale France offers an approach that enables operators to address a wide range of needs within a single portfolio.
Depending on use cases, this portfolio can meet expectations in terms of:
- simplicity and rapid deployment;
- performance and quality of service;
- scalability and capacity upgrades;
- support for more sensitive or complex environments.
This logic of a comprehensive portfolio is at the heart of Orange Wholesale France’s value proposition: giving operators the means to adapt both their commercial and technical responses to the realities of their markets.
Discover the offerings in the activated fiber portfolio
Just Fibre
Offer high-speed fiber internet access.
Provide your customers with a turnkey, white-label FTTH internet access solution, with Voice over IP telephony included as an additional service.
FTTH Access
Offer your customers a high-speed solution in France using the Orange network to migrate your customers from copper to fiber through a digital ordering process.
Dedicated Fiber
Orange Dedicated Fiber: performance that delivers on its promises.
100% dedicated, 100% guaranteed fiber, up to 400 Gb/s.